>>> PUBLIC RELATIONS (PR)

Marketing -> Advertising/Communication -> Public Relations

The marketing tool “Advertising/Communication“ is much more than only referring to public relations. Basically, we differentiate between advertising centering on sales promotion and that focusing on strategic trust-building; the latter of which also includes public relations.

While “sales promotion” is done on a short-term basis administering the traditional forms of advertising, “strategic trust-building” is applied middle to long-term. It is mainly based on corporate communication and public relations.

As our partners, you need not worry about these matters anymore, as we will take care of them to guarantee you success and satisfaction.